Certification in Advanced Digital Marketing with SEO
The objective of the course is to help students to understand digital marketing methods. The aim of the course is to provide participants with a rich set of digital skills to devise, plan and implement an engaging and successful digital strategy that delivers on and supports business objective. Through dynamic lectures, case studies and assignments, you will be exposed to the latest methods, techniques and tools for improving your organization’s Digital Marketing and brand-building efforts.
- Class Schedule and Duration
Digital Marketing
Duration : 25 Days/ 50 Hours
Start Date : 30 August 2021
Timing : 7.30 PM – 9 PM IST (Malayalam)
Last Date of Registration: 29 August 2021
- Syllabus
- FACEBOOK & INSTAGRAM
- Ads Manager – Advanced
- Paid Promotions
- SEO-BASICS
- Website Analysis
- Initial Ranking Analysis
- Competitor Analysis
- Keyword Research
- Keyword Finalisations
- SEO-ON PAGE
- Website Structure Optimization
- Content for SEO
- Image Optimization
- Meta tag creation & optimization
- XML Sitemap creation
- OFF PAGE SEO OPTIMIZATION
- SEO Content writing
- Link Building
- Blog Commenting
- Forum posting
- Social media
- SEO TOOLS
- Webmasters tools
- Analytics
- Keyword Planner
- Website Analysis Tools
- Trend Analysis Tools
- Related keyword Research Tool
- GOOGLE MY BUSINESS
- Introduction to Google My Business
- Creating a new listing
- Setting up of a Google My Business account
- Google My Business Optimisation
Course Fee: | INR 5000/- + GST