Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you’re just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company’s image, and your chances of getting hired, promoted or applauded!
Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You’ll get practical writing instruction in grammar, clarity, structure and more. You’ll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing – and use it to present a solid, cohesive message to your target audience.
Duration: 3 Months
- Details
- Learn how to communicate marketing and business goals in your writing
- Discover the best way to align written communication with a corporate identity
- Examine methods for writing with purpose and developing a cohesive message for a target audience
- Learn how grammatical and stylistic choices can augment business and marketing strategies
- Course Outline
The Role of Business and Marketing Writing
The Ins and Outs of Image
Writing Approaches and Strategies
Media
Putting It All Together: Writing Project
Complete and Incomplete Sentences
Word Choices
Internal Communication
Banishing the Bureaucracy
Editing, Proofreading and Evaluating
Putting It All Together: Editing Project
Marketing Ethics - Requirements
Prerequisites:
There are no prerequisites to take this course.
Requirements:
Hardware Requirements:
- This course can be taken on either a PC or Mac.
Software Requirements:
- PC: Windows XP or later.
- Mac: OS X Snow Leopard 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Adobe Flash Player. Click here to download the Flash Player.
- Adobe Acrobat Reader. Click here to download the Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
- Email capabilities and access to a personal email account.
Course Fee: USD 120Now available at Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakstan and Sri Lanka